Google might have removed ‘Authorship’ tagging showing in search, but Facebook has embraced it and it’s a great way to build your reputation as an authority in your niche. Facebook Authorship will display a link to your personal Facebook Profile directly inside the link previous in posts.
This is a tutorial on how to install it on your WordPress website.
Requirements for this tutorial:
1. Self-hosted WordPress website;
2. Installed plugin “WordPress SEO by Yoast“;
3. A Facebook Profile.
Step 1: Go to WordPress SEO by Yoast settings > Social > Facebook > tick “Add open graph meta data” > Save
Step 2: Go to WordPress USERS > edit the User > insert URL of personal Facebook profile > Update Profile
Step 3: Go to Facebook Debug site > paste in the URL of the post that you want to share on Facebook > Click Debug > Click Fetch new scrape information (You might need to do this for each post URL if Facebook doesn’t pull the right information over.)
Step 4: Now when you post a link to your post from your blog your WordPress website it will include a “By <link to your personal profile>” where readers of the post will be able to connect with you or FOLLOW you on Facebook.
About a month ago (April 2015) I lost the ability to ‘use Facebook as my Page’ now I only see ‘Your Page’ when I click on the dropdown. As social media managers we need to conduct moderation, monitoring and outreach for our business Page clients, so I needed a workaround for viewing the Page’s newsfeed, liking other pages as the Page and commenting and sharing as my Page.
I have a feeling Facebook are moving us all towards a one ‘sign-in’ which will be your personal Facebook Profile, and then you’ll need to switch on the fly between ‘voices’. Maybe they are doing this to try and eliminate all those fake accounts people and businesses have created to manage Facebook Pages, now you really can only sign-in as you personally on Facebook, but switch on the fly between pages you admin.
Here’s what I found (video walk-through at the end of this post).
Can’t view your Facebook Page’s News Feed any more?
To view Page news feed, view the Timeline and then click on “VIEW PAGES FEED”
Can’t post, like or comment as my Facebook Page?
To change ‘voice’ and post or comment as page, use the ‘voice’ selector – (little grey flag) at the top right of posts/status updates and select the Page you want to engage as.
Can’t Share someone else’s post on my Page’s Timeline as my Facebook Page?
When you want to SHARE a post, you will need to:
Step 1. Click on SHARE then select “Share…” don’t click on “SHARE NOW” as this will share the post to your personal Facebook Profile not on your Page.
Step2. Then in the next screen click on the dropdown and select “On a Page you manage”, then select the Facebook Page that you’d like to share this post to, making sure the “Posting as” shows your Page as well.
Customise the message and click “Share”
Can’t LIKE another Facebook Page as my Page?
To like a Page as your Page, view the other Page’s Timeline and click on the ‘…’ and select ‘like as your page’ and select the page you would like to LIKE the other Page as.
If you signed up for Facebook Business Manager, you’ll probably be regretting it but I’m sure Facebook will iron out the kinks soon.
In the meantime, the biggest problem I have with it is that you can no longer “POST AS” your main Facebook Page if you have it assigned as the primary Page in Facebook Business Manager. Here is a workaround:
PROBLEM: When you assign a primary account in Facebook Business Manager you can’t “POST AS” that page any more using your Personal Facebook Profile – which is a pain if you like to share content from your personal newsfeed into your Page as “YOUR PAGE” that that PAGE is the PRIMARY page in your Facebook Business Manager.
SOLUTION: Assign a new PAGE as the PRIMARY page in your Facebook Business Manager and REMOVE your business page from Facebook Business Manager so you can now access it through your Facebook personal Profile.
Video Tutorial at the bottom of this article.
Sign in to Business Manager;
CREATE NEW PAGE
Click on SETTINGS > PAGES > ADD NEW PAGE > CREATE A NEW PAGE > NEXT;
Follow the prompts to create your new PRIMARY Page for Facebook Business Manager;
ASSIGN NEW PAGE AS PRIMARY PAGE
Next, click on SETTINGS > INFO and click the pencil icon to edit the PRIMARY PAGE;
REMOVE BUSINESS PAGE FROM FACEBOOK BUSINESS MANAGER
Because the old Primary Page will have the FBM account as the owner, you need to remove it so that it opens it up to “POST AS” that Page in your Facebook personal Profile.
Next, click on SETTINGS > PAGES > click on the page you want to remove > REMOVE;
Optional Step – add the old Primary Page back to Facebook Business Manager as a “Stand Alone Page” which means it’s not ‘owned’ by the Facebook Business Manager account, and you’ll still be able to login as the Page through your Personal Facebook Profile.
ADD FACEBOOK PAGE TO BUSINESS MANAGER AS STAND ALONE PAGE
Click on SETTINGS > PAGES > ADD NEW PAGE > REQUEST ACCESS TO A PAGE – and follow the prompts.
This added page will be “STAND ALONE” and will still be accessible through your Personal Facebook Profile.
We’ve found many of our clients got caught out then the new Google+ Places Pages came out or when they setup their Google Local listing on Google Maps. This created a new Google+ Places Page even though they had already setup a Google+ Brand Page that had their YouTube Channel connected to it.
So the drama was that they needed to move their YouTube Channel from their old brand Page to their new Places Page… but there’s no easy way to do that yet.
Here is a work around:
You need to submit a form to Google requesting they move your YouTube Channel.
The form is on https://support.google.com/youtube/contact/ytgplus
Once you’ve completed the form you’ll get an email confirming that Google will contact you once the change has been approved.
Here’s a short video tutorial:
Running a sweepstake contest on your business’ Facebook Page timeline is a great way to increase engagement and build your Fan numbers. If you are running a sweepstake when the winner is randomly selected, here is a free way to do that without too much trouble.
REMEMBER: Follow Facebook Guidelines when running any contests on your Facebook Page
Post your contest link below so we can check out your Facebook contests (you might even get some new fans as well)
Did you know that your business’ YouTube should be linked to your business’ Google+ Page?
I see this a lot with my clients, they jumped in to YouTube and created a Channel, started uploading videos promoting their business and driving traffic to those videos… then they realise that the Channel they’ve created is actually linked to their personal Google+ Profile when it should be linked to their business Page. Continue reading
Are you part of an network and you do a lot of corresponding via email? There’s a few different strategies that you could use to keep the groups contact list up-to-date. One basic way, is to create a MS Outlook Group and then share that group with the other network members. (Although, this isn’t the best and most efficient way, it seems to be the most popular.)
The organiser of the network would create a Contact Group in their MS Outlook containing the emails of those in the network. Then the organiser would email that Contact Group out to the other members of the network. The other members would then just need to import the Contact Group into their Contact folder of their MS Outlook. (To keep this Contact Group up to date, it could be done by deleting the old Contact Group and following the process with the fresh Contact Group.) (Again, not the most efficient way )
How to send the Contact Group:-
- In MS Outlook go to CONTACTS and click on the Contact folder the Contact Group is in;
- Right mouse click and select FORWARD CONTACT then AS AN OUTLOOK CONTACT – this will allow you to email the Contact Group to individuals, or even to the Contact Group its self.
How to import the Contact Group into MS Outlook:-
- first drag and drop the Contact Group file from the email onto your desktop;
- in MS Outlook, click on CONTACTS and click on the Contacts folder you want to add the Group to (default will be Contacts);
- then drag and drop the Contact Group from the desktop into the Contacts folder (eg Contacts).
I was talking to a friend who does personal training, he wanted to use a couple of photos of last year’s fun run where I was wearing his shirt, for his blog site.
No probs, I said, I thought I would check out his blog and Facebook to see if he was using Facebook for his business as it is still one of the best social media for your business.
Early days as his blog was still under construction. Off to his Facebook, smart thinker he has Facebook business page.
My next observation was that he had over 50 friends and his URL was still the same long drawn out number, also he did not have a landing page.
Imagine having a landing page where you could click “like” and obtain a free personal training session or even 5 as a promo.
What a great incentive to click “like” and follow your page.
He had a business page, however he was certainly not using Facebook as the best social media for his business.
Facebook and any other forms of social media are great for business if utilised correctly.
Watch our video on “Social Media Marketing Machines” and “Is Facebook for Business“, to see how important successful social media is to a business.
Facebook biggest benefit for business’s is that this social networking platform has the ability to get repeat exposure with people in your network.
Facebook is a very social way to meet old friends, colleagues and school mates; this type of networking with these people are fun and these personal connections have also a potential to become new business opportunities.
Also through your Facebook profile you can promote events,special promotions, sales, auctions and more. Your network which is comprised of friends, clients, peers and prospects can then see your offers and due to their interaction, involvement and intimacy with your site are more prepared to partake in your genuine offers.
So what you need to do:
1. Create a business page – remember the name your choose cannot be changed. Choose wisely!
2. Now customise your business page
- Profile Picture
- Details about your business – mission, goals etc
- Landing Page
3. Offer Deals
- Exclusive Facebook deals
- Buy something get something deal
- Offer incentives
4. Encourage Community Interaction
- Your Facebook wall – share info and communicate with your fans
- Let fan’s posts show up on your front page – may need frequent moderation
- empower your community
- you need to be constantly engaging on your wall as well
Bit of trivia; Facebook uses an algorithm to determine visibility on a user’s page. This incorporates:
- the affinity score between two users (how often they interact)
- the type of interaction ( like, comment etc)
- the length of time since the action was done
So the biggest secret to News Feed Optimisation is to keep your site fresh, no stale goods remember interaction leads to involvement to intimacy to influence which is the core of successful social media marketing, this is how Facebook is still one of the best social media for your business.
Facebook interaction is never-ending you can organise polls just to add some fun and interest to your wall. You can post photos and videos, you like looking at them, so do your fans.
Also if confident about your site you can request reviews and then openly share your reviews with your fans.
There are many other social streams to use to compliment your Facebook, so you can see Facebook is still one of the best social media for your business.
An interesting post is the Social Media Cycle and it helps to put into perspective the whole marketing idea.
So do yourself a favour and implement a social media marketing strategy to promote your business into the future of this technological world.
If you require assistance “like” our Facebook page or leave your email on the lower right hand side of this blog and we will help get you started on your new social media marketing venture.