I was speaking with a hairdressing salon owner last week about how their social media marketing was going.
She said Facebook wasn’t working for them. They said they were posting every day but weren’t getting any new clients and felt like they were wasting their time. The business owner was seriously considering giving up and deleting their Facebook Page altogether.
So I went ahead and reviewed what they were posting on their Facebook Page and I immediately found the problem, most of the posts they had published on their Facebook Page were all self-promotional and trying to sell their services. Lots of “Book now” posts and lots of posts that looked like ads that a business would publish in a newspaper. No wonder no one was interested in their business on Facebook.
I explained to the business owner that people are using Facebook for personal reasons; they want to talk with their family and friends. Facebook users also love to connect with businesses when they are interested in the content that is posted. If the Facebook users is being educated, entertained or inspired they are happy to follow a business on Facebook and when they like and trust that business enough then they will buy the business’ products or services.
So we sat down and worked on a posting calendar. We set a topic for each day:
- Monday: Inspirational Quote with a stunning image
- Tuesday: Hair Tip or How to – share before and after photos
- Wednesday: Local Event – sharing another local business’ Facebook post
- Thursday: Self-promotion – promote a special deal or service
- Friday: Funny Photo – celebrate Friday by sharing a funny photo or joke
- Saturday: Testimonial – share a client’s testimonial with a photo
Notice that the posting plan helps keep the business owner focused on different topics each day, educating and entertaining before promoting.
Have you implemented a posting planner for your business’ social media content marketing?
To get you started, here’s a copy of the handy “Posting Calendar” excel spreadsheet I use.
It’s the last day to purchase a virtual ticket to the #SMMW16 recordings.
If you’ve bought your ticket, you’ll notice that there’s just so much great content with over 100 presentations and workshops available to watch. I always find that tracking which ones I have watched and have somewhere I can keep notes. So I created a Google Sheet to help me track where I’m at so I don’t miss anything.
And I thought that maybe others might benefit from it, so I’m sharing
Just sign in to your Google Drive and click on the link below and <Make a Copy>
You’ll need to be signed in to the SMMW16 dashboard with the details you would have received when you purchased your virtual ticket.
Let me know if this sheet has been helpful.
I’ve received a number of cries for help from readers about the latest changes by Facebook, and the latest being that we can no longer view a list of people who have liked our page.
But don’t panic… Facebook just moved it without telling us… ’cause that’s how they roll
Here’s the workaround:
To see the list of people that LIKE your Page
View the Page Timeline
- Click on SETTINGS
- Click on PEOPLE AND OTHER PAGES
Or a quick and easy way to get there is by adding this text to your Page URL: “settings/?tab=people_and_other_pages“
Have you come across any issues with Facebook Pages recently?
I’ve just been working on a website that has two attributions and a lot of product variations, over 30 for each product. I discovered that at a point, actually once I went over 30 variations, the frontend stopped displaying the variation attributions correctly, and was displaying every attribution available to that product, not just the one related to that first level attribution. OK, I’ve probably lost you, but if you’re having this problem, you will know.
Basically this was the Woocommce > Product > Variations:
But this is what displayed in the frontend – every one of the available attributions instead of just the ones available to the first level attribution:
I dived into Google to look for a solution and came across a helpful post in the WordPress.org forum
So I added the suggest code to the end of the code in the theme’s ajax.functions.php file (they said to add to functions.php but adding it here worded for the theme I used on this website.)
I’m publishing this article so it may help others find a solution, and also a reminder to me if it happens again, I suspect when we update the theme in the future.
This topic – social media trends for 2016 – has set a lot of marketers, analysts and other stakeholders writing about scenarios for weeks. Some trends are already emerging and are expected to get stronger this year. Other predictions are still dormant, but considering the past evolution of social media platforms, these are very likely to storm onto the social media scene.
So, what trends will most likely rule the year 2016?
An Increased Concern over Online Privacy and Safety
The online world is not a safe place. The fact that we are not physically there does not protect us from harm. As individuals, identities can be stolen. As businesses, reputations can be destroyed.
Social media platform owners and administrators will take security more and more seriously in the coming year. Security certificates will be harder to counterfeit and account security will be stepped up with two or even three-step verification procedures. Real identities and sensitive information will be protected by more sophisticated encryption procedures and, overall, we will all be safer in the online world knowing that we have more control over what we share and with whom.
The Average Facebook User Age Will Grow
There is an ongoing trend already – teenagers and young people migrate towards other social media platforms, such as Instagram or Snapchat – while Facebook remains the king of social content sharing among a more mature audience. This makes it a perfect platform for businesses to reach potential customers, not just in the B2C sector, but also in the B2B sector.
This means that Facebook advertising, especially for B2B businesses, will be more relevant, more targeted and most importantly, more effective.
Social Media Will Become More Interactive
There was a song about video killing the radio star; well I predict live streaming will kill the static post. Social media live broadcast opportunities will put an end to static, one-way content sharing promotional strategies. It is no longer enough to share a link or a photo. People want real engagement; they want human touch from the businesses they follow, by talking directly to businesses in live casting sessions. I predict that live interactive streaming via platforms like Meekat, Periscope, Blab, YouTube Live and Facebook Live will become a popular and effective way for businesses of all sizes to build credibility and reach prospects.
Paying Offline with Mobile
I’ve just linked my American Express credit card with my iphone ‘Wallet’ creating a convenient way to pay for shopping without opening my real wallet. My prediction is that more banks will move to offering customers mobile payment convenience, leading to thoughts whether physical credit cards should still exist, or become obsolete.
Shopping on Social
There’s been a growing shopping trend: shopping directly within the social media platforms, with no need to follow a link to an online store. Facebook is already rolling out the option to buy products directly from its platform, and other social media platforms will follow its lead, especially visual platforms like Pinterest or Instagram. Other options to selling on social is via specific store platforms like Shopify and Ecwid. Social media as huge online sales platforms will become an everyday reality over the coming years.
SEO Will Focus More on Social Media
The trend is already here: people use social media for searching for products and services, and sourcing reviews and referrals about products and services. Traditional search engines are losing ground in favour of platforms like YouTube, Pinterest, Facebook, and Instagram. For this reason, search engine optimisation will focus more on social media content, with hashtags playing a greater role in keyword strategies. The whole concept of content creation for SEO purposes will adapt to the demands of social media platforms.
These are just six of the top social media trends I feel will dominate 2016. They are shaped by our changing lifestyle and digital evolution, by the way we choose to interact with each other and with businesses and, ultimately, in our attempts to make things simpler and more straightforward in an increasingly mobile and social world. What a very exciting time to be alive!
Facebook Ads are pretty powerful, and their even better when the targeting is right.
Have you ever gone to a website to research a product or service and then gone to your Facebook profile and that business’s ads follow you around?
That’s called re-marketing or re-targeting and how they do it is the website that you visited has some code installed that ‘tracks’ visitors (harmlessly) and then the business runs Facebook Ads specifically targeting anyone that been to their website. It’s powerful because the visitor to the website is already aware of the business, and marketing done properly can nurture the visitor back to the website for a second look or to buy.
Any business that has a Facebook Ads account can setup a similar re-marketing campaign by installing the Facebook Tracking Pixel or Custom Audience Pixel on their website. If you have a WordPress website, here are some simple instructions to get started.
Video walkthrough below >>>
1. Sign in to your WordPress dashboard
2. PLUGINS > ADD NEW > and search for Tracking Code Manager > INSTALL > ACTIVATE
3. Click SETTINGS > TRACKING CODE MANAGER >ADD NEW > insert a title for the tracking code you are about to create
4. Login to your Facebook Ads Manager > TOOLS > PIXELS > CREATE PIXEL > Copy the pixel code
5. Back to WordPress Tracking Code Manager and paste in the code > Select BEFORE /HEAD > SAVE
6. Click edit to edit the tracking code you just saved > click “In the whole website (pages, posts and archives)” > SAVE
7. Open CHROME browser > install extension FACEBOOK PIXEL HELPER
8. Open your website in Chrome and check that the Facebook Pixel Helper confirms the pixel is installed and working
9. Back to Facebook Ads Manager > TOOLS > PIXELS > CUSTOM AUDIENCE PIXEL > CREATE AUDIENCE > and set for a maximum of 180 days (This creates the custom audience you can target in your Facebook Ads.) (Once you have a few hundred, create a Lookalike audience to provide another target group for your future Facebook Ads).
10. Wait while Facebook gathers up your audience from visitors to your website, then create a Facebook Ad and select the website custom audience that you just created.
Let me know how you went installing the pixel and if you have any questions. Also give the guys that create the Tracking Code Manager plugin some kudos by upgrading to the paid version, so they can keep this wonderful plugin updated.
Here’s the video walk through for those how prefer to watch over my shoulder
If you have a business and it has any ‘assets’ online, like your website or social media profiles, you really need to know at least a minimum about SEO (search engine optimisation), it will be a game changer for attracting prospects to your business.
My friend and fellow Aussie, Kate Toon has a wonderful knack of teaching SEO that makes it fun and interesting, strategies and tactics you can use, even if your an absolute beginner. Kate has put together an ebook full of easy to digest and implement SEO tactics and best thing, it’s virtually free, it’s ‘pay by share’. I highly recommend you check it out.
Thanks to The Recipe for SEO Success for this awesome graphic
Due to recent Facebook Page changes, lately (August 2015) some people have had problems sharing posts they publish on their Facebook business Page on to their personal Facebook Profile timeline.
Here are some instructions that might help you, but let me know in the comments if you have a different problem with sharing from Facebook Page you admin to your personal Facebook Profile and I’ll see if I can’t sort it out for you.
To SHARE a post from your PAGE to your Personal PROFILE as you personally:
- Sign in to your personal Facebook Profile
- type in your Page in the Facebook search box and open (you are now viewing your FB Page as you personally, you’ll see your FB profile image in the top right and in the comment box)
- now when you Like, Comment or Share you will be using your “personal” voice not the Page voice.
When you click share select “SHARE” to select WHERE to share to post to and to add a custom message.
I often come across this problem when trying to setup clients so that their place of employment links to their Facebook Page, but for some reason Facebook doesn’t include their new page in the dropdown. Well, here’s the fix:
First you’ll need your business Facebook Page ID number – Go to your Facebook Page > About > Page Info > and scroll right down the bottom – copy this number.
Then go to your personal Facebook Profile > About > Work and Education > Add a Workplace > select any company at all to start with, make sure you add a CITY/TOWN, select ONLY ME to see the change, then click save. Don’t worry, we are going to change the COMPANY in the next step, this is just to set it up.
Next click EDIT and make sure your cursor is in the Company text box and right mouse click “Inspect Element” and you’ll notice a screen showing code. Now find a line of code that says “name=”employer_id” value=”111111111111″ (this number changes depending on the FB Page you selected originally.) Paste in there the Page ID from your Facebook Page, change privacy setting from Only Me to Public and click SAVE CHANGES on the Facebook form.
You should now have a link from your Work and Education directly to your Facebook Page.
Let me know how you get on with this.
Facebook announced that they are rolling out the ability to advertise on Instagram.
Why is this a good thing for businesses?
Instagram is one of the most engaging social media platforms, and until now it was tough for businesses to get actual measurable conversions from Instagram organic posts. Businesses could only include a link to their website in their Instagram profile, meaning that prospects would need to view the businesses profile to then be driven to the businesses website.
Things will change with Instagram ads. From the information Facebook have published, there will be the ability to add a ‘call to action’ as well as a link to a website directly within people’s stream.
Getting ready to run Instagram Ads:
The ability to run Instagram Ads will be rolled out to businesses, but you can get ready by ‘claiming’ your Instagram profile in your Facebook Business Manager, then sit and wait, patiently.
What you’ll need:
- An Instagram profile ‘claimed’ by Facebook Business Manager
- At least one Facebook Ads Account with a current payment method, assigned to the Instagram profile
- Facebook Power Editor with access to the assigned Facebook Ads Account
Instagram Ad details:
- Image Size: Square ideally 640px x 640px
- Text on image: 20% rule applies eg not more than 5 cells in a 25 cell grid to contain any part of text.
- Caption: 175 characters
Your Instagram ad will appear in people’s Instagram feeds along with images shared by their friends, family and other Instagram accounts they follow.
Ad Display Layout:
Top-left will be your Instagram handle click through to your Instagram profile.
Top-right will be a Sponsored icon.
Bottom-right will be a call-to-action button you chose when creating the ad that will go to a website URL you specified.
Directly below the image will be the text caption you included with your ad.
More information about Instagram Advertising – https://www.facebook.com/business/help/107525429594443/
We’d love to know what you think… Do you think advertising on Instagram will be beneficial to your business?