SEO Archives - Townsville Social Media Marketing


15 Best practice tips when designing a blog site

Recently, I have had a client ask me what the best tips were for designing a blog site for their business. So I thought I post my reply here… Best practices tips when designing a blog site:- 1. Have a goal for your visitors and make sure it’s easy for them to navigate to what they are looking for. . 2. Don’t overwhelm them with information or options, get to the point. See point 1. . 3. Humanise your blog… people WANT to know how the people are behind your blog. . 4. Fancy doesn’t mean successful: a plain site is often more effective. . 5. Make your blog ‘sticky’: create content that engages so prospects will stay on your site longer and more likely to return. . 6. Setup Google Authorship: take credit and build your reputation by installing Google’s authorship code into each blog post. . 7. Lead capture form: all businesses should be building a database of prospects, give something away in exchange for lead information. . 8. Include a Sitemap: this helps visitors and search engine navigate through your blog. . 9. Add a Privacy Policy: let your visitors know that you will protect their information. . 10. Social sharing buttons: make it easy for visitors to share you content far and wide. . 11. Social follow buttons: encourage visitors to link with you using their favourite social media profile. . 12. Mobile-friendly: design your blog so that it looks good on both PCs and smartphones. . 13. Contact Us: include a map, contact details and a contact form to make it easy for visitors to contact you or to local your business. . 14. Use WORDPRESS.ORG…. (sorry, just that I love WordPress and so do search engines, so why not make it easy and give them what they want…) . 15. Lock it down: hacking is a huge problem these days, so you should install tough security features and ensure backups are done regularly. . Can you think of any other points that should be included when developing your blog site? 1-03-2013-9-46-35-AM

Importance of Online Business Directory Listings

Better SEO with Online Directories

Do you ever wonder what you can do to get your Townsville business noticed online?

Better SEO with Online Directories

Google says “97% of consumers search for local businesses online before making a purchase”
Just think about what you type into Google when you are looking for a dentist in Townsville? Obviously, you type in Townsville Dentist or Dentist Townsville, otherwise you would get thousands of search researches that you can’t use. So as a business in Townsville, you need to do your best to rank in the top 10 places of the top search engines for your local term.

Listing on the first page of a search engine like Google for a term like Townsville Dentist is going to take a lot of work. You’ll need to spend a lot of time and effort creating and optimising content for your website that will convince both search engines and human visitors that you are the best business to provide the answers the searcher is looking for, eg you are the best dentist in Townsville.

Creating and optimising content for your website does take time and effort, but there is one thing you can do quickly and instantly to start proving to search engines that your business is the best in your industry, and that is with local online business directory listings.

The more places your business is listed, the more leverage your business will get from the search engines when your prospects are looking for your products and services. Think of it like throwing out a cast net vs a fishing line, having multiple points of information all directing traffic back to your website.

There are many websites that still don’t understand how important it is to get listings on online business directories, as the majority of them are still lacking the information as to how these web directories can help them build a strong marketing structure.

By listing your small business in online business directories, you’ll be creating inbound links to your website which is very good for SEO. Inbound links (also known as ‘backlinks’) are links that come from an external site and point to your website. Quality inbound links give higher importance to your website and can help you in your quest to get a higher position in search engine results.

In the world of search engine algorithms, a link to a website is viewed as a symbolic vote of confidence for that website—increasing its estimated authority and credibility. Search engine algorithms use these estimates to provide users with the most relevant results for their search. So you can see why it makes good digital marketing sense to increase and improve these inbound links as a way to organically rank higher in search engine results.

Could your local business benefit from some quality backlinks right now? We have created a specialist online business directory especially for Townsville businesses, and for a short time you can list for free. You can list your own business, or we can submit your details for you.

Find me on Google


Optimise a Blog Article For Better Oomph

Content is your website’s lifeblood; it makes search engines love you; it makes visitors want to follow you and share your content; and without it your website would lay ‘lifeless’ in a sea of millions of other websites all vying for attention. The reason you should optimise a blog article is that without good original quality content published regularly, your website will not reach its full potential.

Optimise a Blog

Optimise a Blog Article:-

  • to Get Better Search Engine Rankings
  • to More Traffic to Your Website

Just having content on your website isn’t enough to grab the attention of search engines. You must optimise a blog article to provide the search engines the content in a form and format that makes it easy for them to ‘digest’. This is called “search engine optimisation” or SEO.

Here’s how you can optimise a blog article:-.

1. Choose a Topic To Write About

The best topics to write about are those directly related to your niche or industry that your target audience (people that will end up being customers) will find valuable and interesting. Also, selecting a subject that is currently in the news will help your article receive more traffic.

2. Choose a Single Keyword Phrase

Optimise a blog article by choosing a main topic to focus your article on, and stick to that topic. Don’t confuse your readers or the search engines by trying to cover too main different keywords in one article. Keywords are the words that your target audience will type into a search engine to find a solution to their problem.

To give your blog article the best chance of appearing high in search engines, use to find keywords that have high search volumes but medium or low competition.
3. Write a Blog Article

Using the selected topic and keywords, write your article, ideally 400-500 words. To optimise a blog article stay focused on the topic and don’t use too many variations of keywords, stick to the keyword phrase selected. This will help with “keyword density”. You want the exact keyword phrase in your blog article around 4 times per 100 words. You can use to check your blog article for the number of times a keyword displays in your blog article.

Additionally, to optimise a blog article, use lists to break up long paragraphs of text to make it easy on the reader and search engines.
4. Format Optimise a Blog Article

To further optimise a blog article, go through your blog article and ensure that your selected keyword is included in:

  • Title of the blog article;
  • URL of the blog article;
  • Page/Post description;
  • Header Level 1;
  • Header Level 2;
  • Mentioned in the first paragraph;
  • Once in Bold;
  • Once in Italic;
  • Once underlined;
  • Included in lists;
  • Alt tags on images.

5. Link a Blog Article

Use hypertext links to optimise a blog article. Link from your keyword and other words to other related blog articles on your website. This will make it easier for your readers and search engines to quickly navigate through you website. This will also encourage your reader to stay on your website for longer, giving you more opportunity to create a relationship with them.

6. Add Images / Videos to a Blog Article

Adding images and videos to your blog article will help optimise a blog article and will benefit both your readers and the search engines. Always include keyword rich ‘ALT’ and ‘Description’ for your blog article, as search engines find it easier to read text.

7. Create Inbound Links to a Blog Article

Creating links from other websites back to your blog article will help optimise a blog article and drive traffic to your website. You can do this by submitting a blog article and videos to bookmarking and news sites like Twitter, YouTube, Digg, StumbleUpon, Facebook etc.

8. Make It Easy For Readers to Syndicate a Blog Article

Syndicating and sharing content is like a vote of confidence in your blog article. Optimise a blog article and make it easy for your readers to ‘share’ with their followers but adding social media button code to your blog article.

9. Measure the Success of a Blog Article

It’s good practice to measure the success of a blog article so that you know whether you provided the right content for your target audience. Google Analytics is a great free tool you can use to track and measure who visited a blog article.

10. Post Blog Articles Regularly

The more often you post blog articles to your blog, the more often your website will be indexed by the search engines. That is why blogs are inherently more search-engine friendly than static websites.

Writing blog articles to attract visitors to your website is an on-going task. To get the results and to keep visitors coming to your website, you need to continue publishing blog articles regularly. Quality and quantity is key. We include blog article and content optimisation as part of our Full Social Media Marketing Package.

Let us know if there is any other ways you optimise your blog articles, comment below.