Instagram

Coming Soon… Advertising on Instagram

Facebook announced that they are rolling out the ability to advertise on Instagram.

Why is this a good thing for businesses?

Instagram is one of the most engaging social media platforms, and until now it was tough for businesses to get actual measurable conversions from Instagram organic posts. Businesses could only include a link to their website in their Instagram profile, meaning that prospects would need to view the businesses profile to then be driven to the businesses website.

InstagramAdsThings will change with Instagram ads. From the information Facebook have published, there will be the ability to add a ‘call to action’ as well as a link to a website directly within people’s stream.

Getting ready to run Instagram Ads:

The ability to run Instagram Ads will be rolled out to businesses, but you can get ready by ‘claiming’ your Instagram profile in your Facebook Business Manager, then sit and wait, patiently.

What you’ll need:

  1. An Instagram profile ‘claimed’ by Facebook Business Manager
  2. At least one Facebook Ads Account with a current payment method, assigned to the Instagram profile
  3. Facebook Power Editor with access to the assigned Facebook Ads Account

Instagram Ad details:

  • Image Size: Square ideally 640px x 640px
  • Text on image: 20% rule applies eg not more than 5 cells in a 25 cell grid to contain any part of text.
  • Caption: 175 characters

Your Instagram ad will appear in people’s Instagram feeds along with images shared by their friends, family and other Instagram accounts they follow.

Ad Display Layout:

Top-left will be your Instagram handle click through to your Instagram profile.
Top-right will be a Sponsored icon.
Bottom-right will be a call-to-action button you chose when creating the ad that will go to a website URL you specified.
Directly below the image will be the text caption you included with your ad.

More information about Instagram Advertising – https://www.facebook.com/business/help/107525429594443/

We’d love to know what you think… Do you think advertising on Instagram will be beneficial to your business?

 

 

 

How to schedule your Instagram Posts using Crowdfire

It’s pretty unanimous, images are one of the most effective mediums in social, they catch prospects attention and they foster more engagement and shares.  Instagram, an image sharing social community platform, is one of the most effective ways of getting your images out in-front of prospects.

BUT… Instagram is time consuming if you what to post consistently. Solution is Crowdfire app and here’s how to set it up:

Easy Steps to Setup Scheduling for Instagram

Pre-reqs: You need your Instagram account login and password and Twitter profile login and password.

Steps:

1. Install the Instagram app on your mobile (if you haven’t already) and login to Instagram with your Instagram account

2. Install the Twitter app on your mobile (if you haven’t already) and login to your Twitter account

3. Search the app store and install the Crowdfire app. Note: the Crowdfire app will install two apps:

Publish

Crowdfire ‘growth’ app

Crowdfire

Publish ‘scheduler’ app

4. Open Crowdfire ‘thumbnail’ icon on your phone and use your Instagram login to signin

5. This will create two new icons on your phone, the rocket “Publish” is the app that will facilitate your Instagram scheduled posts and the thumbnail “Growth” platform which is a great tool to build your community on Instagram and Twitter.

6. Click on the rocket icon to view, edit, delete or publish scheduled Instagram posts.

Crowdfire lets you plan and schedule posts to Instagram, but it will not actually publish the post, you need to do that manually. You will receive a mobile notification when it’s time to ‘publish’ a scheduled Instagram post. When you get the notification, click on the message and it will open in the publish app, click the post icon to POST and it will ask you to select your INSTAGRAM account, click and it will open the scheduled post inside Instagram ready for you to publish like you would any other normal Instagram post. You will have the option to share the post also on Twitter and Facebook and other social platforms if you have them set up.

For more information:

https://itunes.apple.com/in/app/justunfollow/id528626975?mt=8

https://itunes.apple.com/in/app/publish-on-twitter-instagram/id927931359?mt=8

https://www.crowdfireapp.com/help.html

To setup a link between Instagram and your Facebook Page and your Twitter profile so you can share. Inside Instagram, click on the gear icon in the top right, scroll down and click on “LINKED ACCOUNTS” and select the accounts you want linked to your Instagram. NOTE: you need to have the Facebook App and the Facebook Pages App and the Twitter App signed before you can link the accounts to Instagram.

For more information:

https://help.instagram.com/356902681064399

ScheduleInstagramPosts

How to set Instagram to post to a Facebook Page

Want to share your Instagram photos to post to a Facebook Page?

I had a client that wanted to use Instagram to post images and videos to their business Facebook Page, so I thought I’d share my instructions:-

Once you’ve set yourself up on your mobile with Instagram, you connect with your personal Facebook profile and then change the setting so that when you choose to share any photos taken on Instagram with Facebook, those images are shared directly on one of the business Facebook Pages that you are an admin of. Only photos you take and choose to share with Facebook will be posted to the Facebook Page you select in settings, and you need to change this setting BEFORE you create the Instagram post you want to share.

Sign up for Instagram

You can only create an Instagram account using the Mobile app on your iPhone or Android device. To sign up for an Instagram account:

  1. Download the Instagram app in the App Store for your iPhone/iPad, or in Google Play for an Android device
  2. Once the app is installed, tap the Instagram icon to open it
  3. Tap Register
  4. Create a username and password and fill out your profile info (ex: email, name)
  5. Tap Done

Connect Instagram to your personal Facebook Profile

To connect your Instagram account to Facebook Profile:

  1. Go to your profile
  2. Tap (Android) or (iPhone) in the upper-right corner
  3. Tap Sharing Settings
  4. Tap Facebook and connect using your Facebook login info

Now, when you take a photo or video on Instagram, you’ll have the option to share it on your Facebook personal Profile from the same screen where you add a comment.

Share Instagram photos to your business’ Facebook Page

First, to connect your Instagram to your Facebook business Page timeline, you‘ll need to be an administrator of the Facebook Page and then tell Instragram which Facebook Page you want to share to.

  1. Navigate to the Sharing settings (Profile tab > Edit sharing settings) and tap the Facebook button;
  2. Tap on SHARE TO… and tap on the Facebook Page you want to connect to.
  3. Tap on SHARING again to go back to the previous menu. This is where you can link other social media profiles if you want.
  4. Tap on OPTIONS to return to main OPTIONS menu.

Now when you take a photo and tap on the Facebook sharing icon the image will be posted directly to your Facebook Page’s timeline. NOTE: This setting doesn’t stick forever, so you should check the settings regularly to make sure it hasn’t switched back to your personal Facebook Profile.

PS Recording video on Instagram… I thought I was going mad. I finally discovered I was doing it wrong… I thought it would be tap to start recording and tap to finish, but no!, Instagram is different, you need to hold to record, release to stop..

 

Basic steps: Sign in to Instagram > Options > Settings > Linked Accounts > Facebook > Share To > select the business Facebook Page in settings > click back arrow to Profile > close Instagram. Re-open Instagram > create post > share post on Facebook.

Would love to follow you on Instagram… post your Instagram username in the comments, and I’ll be sure to look you up.

If this information helped you, maybe it will help your Friends, please +1 and Share.

Hey, I’d love a +1 or a LIKE , thanks

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