Getting Started With Social Media

Where to get started with social media?

This can be the most daunting question, even though social media is a very inexpensive media to market the question remains, how much time do you have and where should your time be best spent.

Confused

You have…

  • a Facebook personal profile
  • and a fan page and
  • slowly you are getting couple of likes,
  • you place a couple of tweets and
  • people start to follow you,
  • they say YouTube is great get videos up, then the question ,
  • what types,
  • how often and
  • how long,
  • another colleague states as a professional you should be on LinkedIn.
  • How do I get people to buy through data base collection,
  • what do I need to do to get my brand known,
  • how do I get return customers through social media?

Wow do these questions ever stop????

It seems more and more people are becoming familiar with social media they ust need to know where and how to start.

So guys here is a quick rundown

  1. Set up a personal profile with Facebook, this needs to be done first to get started with your social media.
  2. Set up a Facebook Page
  3. Get an invite to Google +
  4. Set up a Twitter account
  5. Set up a YouTube channel
  6. Set up a LinkedIn profile

Now the aim of social media is to gain credibility by interacting, becoming involved and intimate with your clients so they can influence others to use your product / service.
So to ensure credibility you need to be open about everything, for your Facebook personal profile page and LinkedIn it is important to have a photograph of yourself.
Okay so now you have set up all your channels, now is the time to move forward with your marketing.

  • Step One – Develop a marketing strategy specific to your business and the type of social media you are going to initially focus on. Have them all focus on one.
  • Step Two – Decide how you are going to measure the success of your social media strategy. Remember to take baseline data prior to starting. There are measuring tools in Facebook (will need 30 likes on Facebook to do this).
  • Step Three – Start interacting and become involved with your community.
  • Step Four – Develop an intimacy with your community so they then will confidently influence other to review and use your product / service.
  • Step Five – Become funky by developing videos, webinars, podcasts for your clients or sponsor a contest with free gifts or offer coupons discounts off your products for loyal clients.

So go get started with social media and remember we are here to offer assistance if you have any questions, just post on our Facebook wall and we will respond within 24 hours.
Kaz :)

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