What is LinkedIn?
LinkedIn is heralded as the online social community for business professionals and entrepreneurs. What sets it apart from social sites like Facebook and Twitter is the understanding that people join LinkedIn with the goal of expanding their business in some way. Here it’s accepted to let your business cards show, so to speak.
Cleverly disguising “tweets” and “updates” to shroud business intentions isn’t necessary. Much like offline network meetings, professionals interact on LinkedIn with the explicit intention of making business connections.