Importance of Social Media for Business - Townsville Social Media Marketing

Importance of Social Media for Business

Social Media for business has proven to be the most effective way to provide credibility for your product and / or service.

Social media is here to stay and anyone with a business and wishing it to continue; need to use social media for their business. It provides great opportunities for businesses, especially the small business as the cost can be quite minimal in comparison to typical marketing strategies – radio, television and yellow pages.
It’s no secret a paradigm shift in consumer behaviour is compelling businesses to change how they market their services and/or products.

61% of Australians now go online for information before making a decision to buy. This is why social media is so important for business.

Everyday more than a million new websites are being added to the internet every day. Reasearch has shown that even with a great website that only 5% of its visitors will purchase from the site, in other words there is another 95% that could make potential purchases, however they leave your site, probably never to return.

With social media your business can hone in on the other 95% more effectively and efficiently.

Social media is the integration of Facebook , Twitter, YouTube, forums, message boards, blogs, LinkedIn, podcasts and many more internet tools. This form of networking builds confidence and credibility in your business through recommendations, Facebook likes, feedback and customer stories.

All businesses need to use social media for their business or they will be left behind in the business world. A couple examples of social media are Facebook and Twitter.
Facebook is one social media channel where initially it was used to keep in college students in touch with one another. However now if Facebook was a country it would be the third most populated country behind China and India. And if you think Facebook is only for the college students, keep in mind that the fastest-growing demographic is women 35 – 64 years.

Another social media is Twitter, with 200,000,000 members it has significant impact on your social authority score, building and generating new leads and customers. Statistically Twitter is a formidable search engine, hosting some 240,000,000,000 searches per month – more than Yahoo! and Bing combined.

So if you are looking to focus on that 95% and see the importance of social media for business then contact us at Townsville Social Media Marketing or contact one of our consultants and we will give you a free analysis of your website and internet marketing plan.


Passionate about helping local businesses get found online - WordPress websites, social media strategies, search engine optimisation, content and video marketing.

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