I was talking to a friend who does personal training, he wanted to use a couple of photos of last year’s fun run where I was wearing his shirt, for his blog site.
No probs, I said, I thought I would check out his blog and Facebook to see if he was using Facebook for his business as it is still one of the best social media for your business.
Early days as his blog was still under construction. Off to his Facebook, smart thinker he has Facebook business page.
My next observation was that he had over 50 friends and his URL was still the same long drawn out number, also he did not have a landing page.
Imagine having a landing page where you could click “like” and obtain a free personal training session or even 5 as a promo.
What a great incentive to click “like” and follow your page.
He had a business page, however he was certainly not using Facebook as the best social media for his business.
Facebook and any other forms of social media are great for business if utilised correctly.
Watch our video on “Social Media Marketing Machines” and “Is Facebook for Business“, to see how important successful social media is to a business.
Facebook biggest benefit for business’s is that this social networking platform has the ability to get repeat exposure with people in your network.
Facebook is a very social way to meet old friends, colleagues and school mates; this type of networking with these people are fun and these personal connections have also a potential to become new business opportunities.
Also through your Facebook profile you can promote events,special promotions, sales, auctions and more. Your network which is comprised of friends, clients, peers and prospects can then see your offers and due to their interaction, involvement and intimacy with your site are more prepared to partake in your genuine offers.
So what you need to do:
1. Create a business page – remember the name your choose cannot be changed. Choose wisely!
2. Now customise your business page
- Profile Picture
- Details about your business – mission, goals etc
- Landing Page
3. Offer Deals
- Exclusive Facebook deals
- Buy something get something deal
- Offer incentives
4. Encourage Community Interaction
- Your Facebook wall – share info and communicate with your fans
- Let fan’s posts show up on your front page – may need frequent moderation
- empower your community
- you need to be constantly engaging on your wall as well
Bit of trivia; Facebook uses an algorithm to determine visibility on a user’s page. This incorporates:
- the affinity score between two users (how often they interact)
- the type of interaction ( like, comment etc)
- the length of time since the action was done
So the biggest secret to News Feed Optimisation is to keep your site fresh, no stale goods remember interaction leads to involvement to intimacy to influence which is the core of successful social media marketing, this is how Facebook is still one of the best social media for your business.
Facebook interaction is never-ending you can organise polls just to add some fun and interest to your wall. You can post photos and videos, you like looking at them, so do your fans.
Also if confident about your site you can request reviews and then openly share your reviews with your fans.
There are many other social streams to use to compliment your Facebook, so you can see Facebook is still one of the best social media for your business.
An interesting post is the Social Media Cycle and it helps to put into perspective the whole marketing idea.
So do yourself a favour and implement a social media marketing strategy to promote your business into the future of this technological world.
If you require assistance “like” our Facebook page or leave your email on the lower right hand side of this blog and we will help get you started on your new social media marketing venture.