It is becoming more and more difficult to get your posts seen by your Fans and Followers on social media. There is one thing you can do that will help: post your updates when there is more chance that it will be seen. But when is that?

You’ll need to do some research, but for this you’ll need some data, and to get data you’ll need to be posting at different times of the day and different days of the week for a period of a few months. Now once you have the data, you’ll need to analysis it by looking at the best performing posts and noting the days and times you posted them (and whilst your at it, make a note of the type of post it was; photo; video; etc).

This analysis should give you a good feel for what the best days and times are for your Fans and Followers.

If you don’t want to do this, then you could use other peoples research to gauge the best times and days to post to social media. Remember, keep your ideal customer/target market in mind when analysing the data. If your B2B (business-2-business) your target market will have different social media habits than the target market of a B2C (business-2-consumer).

Let us know in the comments what day and time seems to work best for you.

Figure 1.

Figure 2.

Tony Robbins and Mark Bouris are presenting in Brisbane

Wednesday 1st & Thursday 2nd August 2012 Brisbane Convention & Exhibition Centre

Following Sold-out Events in the UK & USA – The National Achievers Congress brings today’s highest profile, heaviest hitters on the global stage to Brisbane.

They’ll be led by Anthony Robbins, The World’s Undisputed #1 Peak Performance Coach and Mark Bouris, Executive Chairman of Yellow Brick Road Wealth Management. From Tony you’ll learn strategies for Success Conditioning and Mark will share the critical steps to building a secure future in today’s changing economic times.

Here’s a great opportunity to see Tony Robbins and Mark Bouris headline 10 other great speakers like Mark Rolton, Daniel Kertcher, Chet Holmes, Adam Ginsberg and others. (Speaker list subject to change)

Over 2 packed days you’ll discover:

Staying on top of your game with cutting-edge systems, skills, and strategies
Recognising and acting on opportunities for success as soon as they appear
How your emotions and your psychology shape your success
How elite business leaders create and protect their sustainable wealth
Front line systems for wealth creation you can implement immediately
Free upgrade to VIP when you book to see Anthony Robbins and Mark Bouris Live. Just pay $95 for the full 2 days. (Limited time – price subject to change)

Success has been defined as the meeting of opportunity and readiness – we’ve created the opportunity – are you ready, Brisbane?
Leave a comment if you’re going so we can catch at the event.

* links on this page are affiliate links and we will receive a small remuneration for promoting the event. This doesn’t impact on the price you pay, and I hope you don’t mind, as it helps cover the cost of our time. Let us know if you are going so we can catch up with you at the event, and shout you a drink? :) Tracy

Social networking is only a new thing, right?

This social media thing only started a few years ago and it won’t last, right?

In my article today I wanted to review the history of social networking, define social media and explain why the answer to both of these questions is NO.
Firstly, we need to define what social networks are.

A network can be defined as a grouping or connection of individuals with similar interests and goals to collaborate, share, communicate and co-operate. These groupings are sometimes focused around social interaction. The creation of social networks.

The first social networks were created over 100,000 years ago. Historical evidence suggests that certain elements of social network structures may have been present at an early point in human history. Early humans may have formed ties with both kin and non-kin, based on sharing common interests and their tendency to co-operate to reach a goal. Eg they formed networks to kill mammoths, and I’d bet they had social networks that partied on afterwards.

A social network is a community where the individuals are linked to each other by proximity, socially, by a common interest or goal. Examples of social networks include your family, your work friends and your toastmasters’ club. When these groups connect for the purpose of communication and sharing, they are said to be “social networking” and most of the time this occurs at a face-to-face level. However, more and more “social networking” is occurring on a different level, using technology. But this technology we now know as “social media” is just the platform by which connect and communicate.

Over 100 years ago, ranches in America, out of necessity and creativity, created the first primitive social networking platform through a connection of barbed wire and beer bottles. The network was social as there was no switch or exchange to isolate the signs, it was basically a ‘party’ line, and anyone on the line could hear any other person on the line.

It was the advent of the internet and the mainstreaming of the world wide web in the early 1980s that gave us the ideal technology to facilitate social networking using social media. But it wasn’t until 10 years later that personal computers and access to dial up internet we starting to become mainstream, that online social networking websites were born, making it convenient and fast, depending on your connection, to conduct our “social networking”.

The first of the online social networks was Geocities in 1994, then Theglobe.com and Sixdegrees.com. Then in early 2002 (after we all survived the Y2K meltdown) sites like Friendster, Myspace and LinkedIn were started and growing fast. In 2004, Facebook was launched, originally as a college social site, but soon spread to public use. In 2006 Twitter was launched as a micro blogging platform similar to mobile texting. In 2011 Google created their own social networking site called Google+.

Today there are 1000s of social networking sites being used by 28% of the planet’s population (in Australia it is 50% of the population). The top 5 social networking sites are Facebook, Twitter, YouTube, LinkedIn and Google+ which claim the market share.

It is new for us to have a technology where we can connect and share instantly. And it is going to take us as a generation some time to learn how to use these new tools and technology, how to deal with it.

We aren’t slowing down.
We have moved through the stone age, the industrial age, the digital age, the information age, we are now in the social age, where our lives and businesses are being shared and communicated via social media and social networks.

We are living through an evolution as technology improves and we learn to embrace this new way to interact with our networks.

Since that beginning with the “Mammoths Social Network” back in the caveman days, social networking has evolved throughout the ages to the use of electronic platforms we have today.

We are social creatures and we continue to network socially, it’s just the platform we are using to facilitate this networking that has changed.

Social networking has been around since the dawn of time and we will continue to embrace social media as it evolves. I am really excited to be alike right know to witness this new evolution.

Is your Facebook Page being hi-jacked?

Facebook Pages are encouraged to have more than one Admin, to guard against the off chance you can’t access your Facebook Profile and you need another Admin to re-connect you to your Facebook Page. Well, this safe guard may actually be leaving your page open to hi-jacking, if the other person that Admins your Facebook Page decides to kick you off your own Page.

SCENARIO:

You are the owner of a business; you use your Facebook Profile to create a Facebook Page for your business; you then give ADMIN rights to a number of your employees so that they can administer the Facebook Page on behalf of your business…. all goes well, until one of the employees gets the sh*ts and decides to kick all the other ADMINS off the Facebook Page. You lose control of your Facebook Page; all the hard work in collecting “Fans” and “Likes” and all the interaction and engagement you spent hours working on wasted; not to mention all the money you spent on Facebook Ads… all now at the mercy of a disgruntled ex-employee, who can do terrible things on the Page if they feel like it.

SOLUTION:

This is the position many Facebook Pages owners find themselves… and there isn’t an easy way to fix the problem. Basically, all the research I have done says that you could apply to Facebook to intervene, however, chances are they will just shut the Page down. Now that’s not an option for many small businesses that have spent hours interacting and engaging to build a following… OK, so what else can you do?

Beg or Threaten?

• You could start by begging the ex-employee for the Facebook Page back; or
• ask another employee that’s still friends with the ex-employee to see if they can’t talk sense into them;
• you could write them a lovely letter telling them they are acting illegally and that if word gets out that they ‘stole’ a previous employer’s Facebook Page, they may find it hard to get another job; or
• you could bring in the big guns and get your lawyer to write a short sharp “cease and assist (/desist)” letter that might put the wind up the ex-employee; or
• you resort to lodging a complaint with Facebook, Facebook shuts down the Page and you start all over again. :(

I said it wouldn’t be easy…
In my research, I did find two Facebook forms that might be used to provide a resolution, although not ideal:-

Facebook Reporting a Violation/Infringement of your Rights Form
(https://www.facebook.com/help/contact/?id=208282075858952)

This form could be used to report that you are the rightful owner of the Facebook Page’s copyright/trademark and by ticking the box that states you don’t have access to the Page, and giving Facebook enough evidence that you are in fact the rightful owner of the copyright/trademark/Page, they might just feel generous and reinstate you as the ADMIN. (I would suggest that you advise them of your website as evidence as long as you have your name and contact details on it; maybe also include your business registration numbers etc and any registered trademark details, if you have them).

Facebook Request a Page Merge Form
(https://www.facebook.com/help/contact/?id=160167234097982)

This form is used to merge Facebook Pages. So you could create a new Facebook Page, and then fill in this form to merge the ‘stolen’ Facebook Page over to the newly created Facebook Page, then Facebook will just shut down the ‘stolen’ Page. Problem is they state you need to be the admin of both pages, so I’m not sure if this will work as you no longer have admin rights to the original Facebook Page.

Now, I haven’t tested any of these theories out, so I suggest you do your own research before implementing any of the above ideas, but I think if your Facebook Page is stolen, you probably appreciate any ideas that you can get. Let us know if you try any of these out and let us know the results, either positive or negative.

Good luck…

For a comprehensive list of Facebook forms, check out Mari Smith’s site – http://www.marismith.com/how-contact-facebook-directory-of-forms/

BREAKING NEWS

Facebook have now added a new Admin Manager Role level feature (https://www.facebook.com/help/?page=394501407235259), so you can go and set levels of Admin rights on all the Admins on your Facebook Pages, but you’ll still have to consider having a very close friend set up as a full Administrator, just in case, but at least you can limit your employees admin rights.