Importance of Online Business Directory Listings

Better SEO with Online Directories

Do you ever wonder what you can do to get your Townsville business noticed online?

Google says “97% of consumers search for local businesses online before making a purchase”
Just think about what you type into Google when you are looking for a dentist in Townsville? Obviously, you type in Townsville Dentist or Dentist Townsville, otherwise you would get thousands of search researches that you can’t use. So as a business in Townsville, you need to do your best to rank in the top 10 places of the top search engines for your local term.

Listing on the first page of a search engine like Google for a term like Townsville Dentist is going to take a lot of work. You’ll need to spend a lot of time and effort creating and optimising content for your website that will convince both search engines and human visitors that you are the best business to provide the answers the searcher is looking for, eg you are the best dentist in Townsville.

Creating and optimising content for your website does take time and effort, but there is one thing you can do quickly and instantly to start proving to search engines that your business is the best in your industry, and that is with local online business directory listings.

The more places your business is listed, the more leverage your business will get from the search engines when your prospects are looking for your products and services. Think of it like throwing out a cast net vs a fishing line, having multiple points of information all directing traffic back to your website.

There are many websites that still don’t understand how important it is to get listings on online business directories, as the majority of them are still lacking the information as to how these web directories can help them build a strong marketing structure.

By listing your small business in online business directories, you’ll be creating inbound links to your website which is very good for SEO. Inbound links (also known as ‘backlinks’) are links that come from an external site and point to your website. Quality inbound links give higher importance to your website and can help you in your quest to get a higher position in search engine results.

In the world of search engine algorithms, a link to a website is viewed as a symbolic vote of confidence for that website—increasing its estimated authority and credibility. Search engine algorithms use these estimates to provide users with the most relevant results for their search. So you can see why it makes good digital marketing sense to increase and improve these inbound links as a way to organically rank higher in search engine results.

Could your local business benefit from some quality backlinks right now? We have created a specialist online business directory especially for Townsville businesses, and for a short time you can list for free. You can list your own business, or we can submit your details for you. http://townsville.onlinedirectoryaustralia.com

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