Power & Importance of Social Media Marketing

Social Media Marketing is an important and powerful tool because that is where the people are.

More than 70 % of Australians hang out online searching everyday for up to date info from friends, researching a new product they are wanting to purchase, even to see what music, books are the most recommended to them by friends family and just general chit-chat. This is the power of social media.

It is a social circus with the big tent being the world. We have Facebook, blogs, twitter, bebo, YouTube, flickr and many more.
To take advantage of the power of social media marketing you need to be active in places online where your target customers hang out. Staying active can be quite time consuming so in order for you to maintain your lifestyle there are automated ways to follow up with your clients over time. The truth is marketing has shifted from a one-way broadcast to a multi -point conversation. Some stats to show the importance of social media marketing:

• 97 % of consumers use online searches when researching products/services
• 78 % of consumers trust peer recommendations
• Only 14% trust ads.

Something to think about…..

There are over 700,000,000 members combined on Facebook and Twitter alone and those members seek and make recommendations for services and products for their friends and followers.

Followers are an important and integral part of social media as they are usually following someone or a group of something they have great interest in and trust. So when those being followed make recommendations there is an increased potential for their followers to purchase the product or service recommended.

The true secret to the power of social media marketing is the peer recommendations.

Another interesting stat for Facebook:

• the fastest demographic users are 35-65 year old women
• 80 % of household buying is done by 35 – 65 year old women

Some more food for thought…

So you can see the power and importance of social media marketing, your prospects and clients are using social media. Already, according to Yahoo! 92% of all business searchers start looking online, either at home or on their mobile phone.

Why would you not be online to be found.

There are three steps to becoming part of social media marketing…

• Get out there & get found
• Engage
• Follow up

Check out this post for more information on this 3 step process. Also remember there’s a “use by” date on almost every piece of information online, so if you’re not delivering something new on a regular basis you’re going to get knocked off the shelf by someone else who is. So contact us at Townsville Social Media Marketing and we will keep you looking fresh and plump on that shelf so there is no “use by” date as we understand the power and importance of social media marketing. :) Kaz