QR Codes – How Businesses Can Use Them To Get More Customers

They seem to be slow to take off in Australia, but you may have seen QR codes on marketing materials such as movie posters, promotional posters for various products, billboards, flyers, grocery items, among other things. They are also being added to newspaper and magazine ads, business cards, artwork, and other everyday things. These little images are a great way to provide the viewer with more information, quickly and easily.

QR codes, or quick response codes, are just images, but they are more than that, they are a type of bar code that can be ‘programmed’ and decoded using a smart phone with a camera and a free QR code reader app.

There are two main things that you have to have when you deal with QR codes:

1. A mobile phone with a camera and Internet connectivity

2. A QR code reader

What Can QR Codes Do?

QR Codes can be programmed to:-

Display a Webpage;
Open an SMS/Text box with the text number populated;
Add your details to the viewers mobile ‘Contacts’;
Play a video to the viewer;
Open a Google Map showing your location to the viewer;
And much more…
All the viewer has to do is scan the image and the rest is automatic…

How Can Businesses Use QR Codes?

Here are a few cool ways a business can use QR Codes:

Promotional Material: place QR Codes on your business promotional products, such as coffee cups, t-shirts or hats and allow people to always have access to your website, contact details, even play a video.
Product Purchase: make the QR Code link directly to a “buy” landing page on your website for the exact product that the buyer was looking at in the advertisement.
Business Cards: put a QR Code that provides contact information on the back of your business card that automatically completes the contact information making it easy for the viewer to save your contact details in their mobile phone.
Location: use the QR Codes to provide maps and location information to help people locate to your business. You could even add them to your Billboard advertisement so people can find you without opening a map.
This list is endless… Can you think of other great uses of a QR Code?

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