When is the best time to post to social media?

It is becoming more and more difficult to get your posts seen by your Fans and Followers on social media. There is one thing you can do that will help: post your updates when there is more chance that it will be seen. But when is that?

You’ll need to do some research, but for this you’ll need some data, and to get data you’ll need to be posting at different times of the day and different days of the week for a period of a few months. Now once you have the data, you’ll need to analysis it by looking at the best performing posts and noting the days and times you posted them (and whilst your at it, make a note of the type of post it was; photo; video; etc).

This analysis should give you a good feel for what the best days and times are for your Fans and Followers.

If you don’t want to do this, then you could use other peoples research to gauge the best times and days to post to social media. Remember, keep your ideal customer/target market in mind when analysing the data. If your B2B (business-2-business) your target market will have different social media habits than the target market of a B2C (business-2-consumer).

Let us know in the comments what day and time seems to work best for you.

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