Your Social Media New Year’s Resolution
It’s a new year, a great time to review your business’ marketing plan, in particular your business’ online presence.
Use the following questionnaire to discover the areas that need attention:-
DO YOU HAVE A WEBSITE?
Does the website have a method for capturing leads?
Does the website use video?
Does the website clearly display the business information?
Does the website have a clear offer and call to action?
Does the website have a unique selling/strategic position?
DO YOU HAVE ANY MARKETING FOR YOUR WEBSITE?
Are you using Pay Per Click?
Are you using Search Engine Optimization?
Do you use video article marketing?
Are you using email marketing?
– Autoresponder
– Multiple offers and active contact with clients
Are you using mobile marketing?
– iPhone App
– Text Message advertising
Do you have a blog?
Are you actively using it?
Does it include video?
Do you have a podcast?
Do you track where your current calls/inquiries are coming from?
– Internet
– Yellow Pages
– Referral
– Other ___________________________________________
Do you have a Twitter account for your business?
Is your Twitter account branded with a custom skin?
Do you regularly tweet from your account?
Do you utilising keywords in tweets?
Do you have relevant Followers?
Are you using Twitter strategies to generate leads?
Are you regularly engaging in one-on-one Twitter conversations with Influencers, clients and potential clients?
Do you have a Twitter strategy? (what to tweet, when to tweet, plan to grow followers and engagement)
Do you have a Facebook Business Page?
Do you have a custom welcome tab?
Do you have opt-in lean capture strategy on a custom Facebook tab?
Are you regularly posting to your Page?
Are you utilising keywords in posts?
Do you have relevant Fans?
Are you using Facebook strategies to generate leads?
Are you utilising photos and videos on your Page?
Do you have consistent engagement from Fans on your Page?
Do you have a Facebook strategy (what to post, when to post, plan to grow followers and engagement)?
YOUTUBE
Do you have a Business YouTube channel?
Is your YouTube account branded with a custom skin?
Are videos regularly being posted on the channel?
Are you utilising keywords in video titles and descriptions?
Do you have relevant subscribers and friends?
Do you have consistent comments from your video posts?
Are you using YouTube strategies to generate leads?
Do you have a YouTube strategy? (strong video content, plan when to post, plan to grow subscribers)
Do you have a LinkedIn account?
Do you regularly posting to your LinkedIn account?
Are you utilising keywords in posts?
Are you using LinkedIn strategies to generate leads?
Do you have consistent engagement from your connections?
Do you have relevant LinkedIn connections?
Are you utilising “Recommendations” to promote your business on LinkedIn?
Are you utilising “Groups” to promote your business on LinkedIn?
Are you using LinkedIn to position yourself as “a leader in their industry”?
Do you have a LinkedIn strategy? (what to post, when to post, plan to grow connections and engagement)
BLOG
Are you using a Blog site as your main hub?
Are you utilising WordPress to manage your Blog?
Are you utilising WordPress widgets and plugins to optimize your site?
Do you have an opt-in opportunity on your WordPress site?
Are you utilising keywords in blog titles and posts?
Do you have consistent comments from your blog posts?
Is your blog site mobile compatible?
Do you have an RSS feed on your site?
Are you utilising photos and videos on your Blog site?
Do you have a Blog strategy? (how to generate leads and drive traffic to the site)
AUTOMATION AND TRACKING
Are you utilising a social media monitoring tool such as Hootsuite, TweetDeck, etc.?
Are you utilizing a social media automated posting service eg SocialOomph, Hootsuite, Ping.fm, etc.?
Are you using an analytics tool, such as Google Analytics?
Are you tracking key social metrics, such as:
Number of Twitter retweets?
Number of Facebook engagements?
Number of Page views?
Number of Facebook and blog comments?
Site referral traffic via search engines and social sites?
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