Content is your website’s lifeblood; it makes search engines love you; it makes visitors want to follow you and share your content; and without it your website would lay ‘lifeless’ in a sea of millions of other websites all vying for attention.  The reason you should optimise a blog article is that without good original quality content published regularly, your website will not reach its full potential.Optimise a Blog Article

Optimise a Blog Article:-

  • to Get Better Search Engine Rankings
  • to More Traffic to Your Website

Just having content on your website isn’t enough to grab the attention of search engines. You must optimise a blog article to provide the search engines the content in a form and format that makes it easy for them to ‘digest’.  This is called “search engine optimisation” or SEO.

Here’s how you can optimise a blog article:-.

1.  Choose a Topic To Write About

The best topics to write about are those directly related to your niche or industry that your target audience (people that will end up being customers) will find valuable and interesting.  Also, selecting a subject that is currently in the news will help your article receive more traffic.

2.  Choose a Single Keyword Phrase

Optimise a blog article by choosing a main topic to focus your article on, and stick to that topic.  Don’t confuse your readers or the search engines by trying to cover too main different keywords in one article.  Keywords are the words that your target audience will type into a search engine to find a solution to their problem.

To give your blog article the best chance of appearing high in search engines, use https://adwords.google.com/select/KeywordToolExternal to find keywords that have high search volumes but medium or low competition.

3.  Write a Blog Article

Using the selected topic and keywords, write your article, ideally 400-500 words.  To optimise a blog article stay focused on the topic and don’t use too many variations of keywords, stick to the keyword phrase selected.  This will help with “keyword density”.  You want the exact keyword phrase in your blog article around 4 times per 100 words.  You can use http://www.live-keyword-analysis.com to check your blog article for the number of times a keyword displays in your blog article.

Additionally, to optimise a blog article, use lists to break up long paragraphs of text to make it easy on the reader and search engines.

4.  Format Optimise a Blog Article

To further optimise a blog article, go through your blog article and ensure that your selected keyword is included in:

  • Title of the blog article;
  • URL of the blog article;
  • Page/Post description;
  • Header Level 1;
  • Header Level 2;
  • Mentioned in the first paragraph;
  • Once in Bold;
  • Once in Italic;
  • Once underlined;
  • Included in lists;
  • Alt tags on images.

5.  Link a Blog Article

Use hypertext links to optimise a blog article.  Link from your keyword and other words to other related blog articles on your website.  This will make it easier for your readers and search engines to quickly navigate through you website.  This will also encourage your reader to stay on your website for longer, giving you more opportunity to create a relationship with them.

6.  Add Images / Videos to a Blog Article

Adding images and videos to your blog article will help optimise a blog article and will benefit both your readers and the search engines.  Always include keyword rich ‘ALT’ and ‘Description’ for your blog article, as search engines find it easier to read text.

7.  Create Inbound Links to a Blog Article

Creating links from other websites back to your blog article will help optimise a blog article and drive traffic to your website.  You can do this by submitting a blog article and videos to bookmarking and news sites like Twitter, YouTube, Digg, StumbleUpon, Facebook etc.

8.  Make It Easy For Readers to Syndicate a Blog Article

Syndicating and sharing content is like a vote of confidence in your blog article.  Optimise a blog article and make it easy for your readers to ‘share’ with their followers but adding social media button code to your blog article.

9.  Measure the Success of a Blog Article

It’s good practice to measure the success of a blog article so that you know whether you provided the right content for your target audience.  Google Analytics is a great free tool you can use to track and measure who visited a blog article.

10. Post Blog Articles Regularly

The more often you post blog articles to your blog, the more often your website will be indexed by the search engines. That is why blogs are inherently more search-engine friendly than static websites.

Writing blog articles to attract visitors to your website is an on-going task.  To get the results and to keep visitors coming to your website, you need to continue publishing blog articles regularly.   Quality and quantity is key.  We include blog article and content optimisation as part of our Full Social Media Marketing Package.

Let us know if there is any other ways you optimise your blog articles, comment below.

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