Three Steps to Successful Social Media Marketing

The Three Steps to Successful Social Media Marketing are:

• Get out there and get found
• Engage
• Follow up

The first step to successful social media marketing is to be found. When the internet started businesses built websites and they would wait for a potential client to find them. Marketing online is no longer just having this website, “if you build it they will come”, scenario it is now so much more.

Google Places is a great place to start this is where you can have your business placed on Google for free and a great step to successful social media marketing.

You also need now to go where your prospects and clients are online and setting up store in those locations. Years ago “word of mouth” was the best advertising for a business and this is still true of today, however, social media like Twitter and Facebook are the new “word of mouth” of today.

With more than 700,000,000 members combined Twitter and Facebook are the forefront in “word of mouth” advertising.

So to get found you need to be active on Facebook and Twitter. Another interesting and powerful tool for social media marketing is YouTube. I always seem to be mentioning stats, however, they are mind blowing…. YouTube gets more than 300 million visitors a month who watch more than 2 billion videos, I told you mind blowing.

People go there to answer their questions, review a product or service, or learn how to do something. So by uploading videos there is a greater potential to be found.

Blogs are a great way to be found as there are more than 200,000,000 online and these are followed by people that are interested in what that blog is about; Training your dog, our environment, empowering women online many areas of interest. So to be successful with social media marketing you need a great quality blog that is not solely focused on the sell but gives great quality information.

Step two to successful social media marketing is engage….

Have your prospects and clients follow you on Twitter, Facebook and have them subscribe to your YouTube channel.

Then you start offering your clients more insightful information, expert perspective, recommendations, discounts, basically…..membership privileges.

The third and final step to successful social media marketing is… too continue to engage and provide good quality current information.

Continue to make offers as it costs 6-7 times less for an existing client to buy from you than to get a new client.

A big tip is that if a client makes a comment on your Facebook fan page then ensure you reply and use their name. This personal touch reassures the client that they are not just a statistic, they are a valued client and will stay with you.

With these three steps you will have a successful social media marketing plan. If you require assistance in setting up, implementing and maintaining your social media marketing plan, you can visit our fan page and click our like button if you liked this post and we will give you a free consultation and proposal.

Another interesting post on the importance and power of social media marketing can be found here. So enjoy :) Kaz